You’re busting your ass. Putting in the hours. Doing the work. Giving everything you’ve got. But it’s not paying the dividend.
He wasn’t charging what he’s worth and deep down, he knew it. He didn’t really understand the numbers. He ran his business alone, in his own lane, with his own iron drive.
This was Joey one month before he joined Live Life Build.
Today? Completely different builder.
One month. That’s all it took for Joey to go from frustrated and undercharging to confident and in control of his numbers.
If you’re a builder who’s working harder than ever but still not seeing the financial reward, Joey’s story is for you.
Read more below. Be sure to also subscribe to the Live Life Build YouTube channel.
When Hard Work Isn’t Enough
Most builders are hard workers. That’s not the problem.
The problem is working your ass off without knowing if you’re actually making money. Quoting jobs without confidence because you don’t understand your true costs. Undercharging because you’re guessing instead of knowing.
Joey knows this struggle intimately.
“I was busting my ass, doing the hours, putting in the time, and it just wasn’t paying the dividend,” Joey shares. “The big one was for my family. Just want to make a difference and make sure my time’s spent as best as I can.”
He’d been trying his own way. Running on his own drive. Staying in his lane.
But it wasn’t working.
Something had to change. And it had to be for his family.
The Decision to Be Vulnerable
Here’s the thing about builders like Joey: they’re used to handling it themselves.
But joining ELEVATE required something uncomfortable. Vulnerability.
“Reaching out and being vulnerable is the whole part of it, sort of being out of my comfort zone,” Joey admits. “I’ve tried my ass off my own way, and I guess you got to just bite the bullet and go, you know what? I don’t know what I don’t know.”
That’s the breakthrough moment. Not when you work harder. But when you admit: “I don’t know what I don’t know. And I need help.”
Joey bit the bullet. And one month later, everything changed. He realised he wasn’t charging what he’s worth.
How Builder Confidence Changes Everything in 30 Days
Some transformations take years. Joey’s took one month.
One month ago, Joey struggled to charge what he needed because he didn’t understand his numbers.
Today? Complete confidence to stand in front of a client and say: “That’s what I need to charge. That’s what it is.”
No apologising. No second-guessing. No undercharging. Just builder confidence backed by knowledge.
“In a short amount of time, I could probably leave the course now and feel really good about what I’ve learned.”
One month. That’s all it took to go from guessing to knowing.
It’s just the awareness of the numbers. I guess it’s just given me confidence to stand in front of someone and say, that’s what I need to charge. That’s what it is.
Joey
Finding People Who Actually Give a Shit
But the numbers? That’s only part of Joey’s transformation.
“As a builder or anyone in modern day society, trying to find someone who gives a shit about you is tough,” Joey says. “I’m someone who sort of just stays in my lane and always sort of runs on my own iron sort of drive.”
Most builders are used to doing it alone. But that isolation? Exhausting.
Joey found something different in the Live Life Build community.
“Seeing the group get behind each other, it’s actually been pretty nice,” he shares. “Coming here today, you sort of just let yourself go a bit knowing that you’re not the only one. You’re not on your own.”
You’re not on your own. Those five words change everything.
What One Month Gave Joey
Before:
✗ Busting ass with no dividend
✗ Didn’t understand the numbers
✗ Struggled to charge
✗ Running alone
✗ Uncertain and overwhelmed
After One Month:
✓ Complete awareness of his numbers
✓ Confidence to charge properly
✓ Found community that cares
✓ Could “leave now and feel good” about what he learned
✓ Not alone anymore
Thirty days. That’s how fast clarity can come when you get the right information and support.
Joey’s Message: Just Get Into It
“If you’re uncertain or you’ve been sitting there brawling on it, just get into it. Just get into it. There’s no harm in joining a group where everyone gives a hoot about you, and they’re actually going to inform you. I think you have nothing to lose and get amongst it.”
This from a guy who’s been in for one month. Thirty days. And he’s already seen enough to tell others: just do it.
You can keep trying your own way. Keep running on your own drive. Keep busting your ass without understanding the numbers.
Or you can bite the bullet, be vulnerable, and get the help you need.
But how much longer are you willing to work hard without getting the dividend you deserve?
Your Family Deserves Better
Joey’s catalyst for joining was his family.
“The big one was for my family. Just want to make a difference and yeah, make sure my time’s spent as best as I can.”
This is what drives most builders to finally ask for help. Not their own struggle (they can push through that). But the impact on their family.
Your family deserves better. And it doesn’t take years to turn it around.
Joey proved that one month of the right knowledge, support, and community can completely transform your builder confidence and clarity.
One month to go from struggling to charge to standing confidently in front of clients. One month to go from running alone to finding people who actually give a shit. One month to understand your numbers and know what you need to charge.
If Joey can do it in 30 days, so can you.
Learn how to master profitability, quality, and wellbeing while creating a business that works for you. Discover ELEVATE.

